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WILL SMITH TOPS THE ULMER SCALE’S LIST OF MOST BANKABLE ACTORS WORLDWIDE
Hollywood’s Star Power Plunges


LOS ANGELES -- The entertainment database company The Ulmer Scale released today its first major overview of star bankability in more than two years with its new edition of its Actor’s Hot List . The 2010 edition reveals a big surprise due to a major recession in the ‘star power’ of many of Hollywood’s most potent names,” said company founder and publisher, James Ulmer. Only two actors, Will Smith and Johnny Depp, managed to climb onto The Ulmer Scale’s renowned A+ list, scoring 96 and 95 points, respectively, out of a possible 100 in studio-level...
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Check Out Our 2010 "Top 10" Lists
Black Actors
Hispanic Actors
Asian Actors
South Asian Actors. more...
Honey, They Shrunk My Value
by James Ulmer
If you think the global economy has hit the skids recently, take a look at the world's most bankable movie actors. It's a recession out there. more
Don Cheadle Waxes Subversive About The Ulmer Scale
In a four-part PBS series aired in 2008 called "America Beyond the Color Line," noted public intellectual and Harvard professor ... more
 Press & Media

The Ulmer Scale on ET!
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 The Actors Hot List 2010
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